SEO and its Benefits
by Christina on Thursday 23rd February, 2012 at 14:02 COMMENTS (1)
Many business owners still do not understand the benefit SEO can bring to their business.
Listed below are a few benefits:
- Targeted Traffic - SEO increases the number of visitors to your website who are actively searching for your service or product.
- Promotion that doesn't sleep - Once implemented the changes remain long after the SEO is completed. Unlike advertising, once you stop paying your advertisement dissappears.
- Increase brand visibility - SEO and social media help brand awareness by getting you seen out there where your customers are.
- High ROI - SEO brings you a higher Return On your Investment than any comparable form of marketing.
- Higher Sales - SEO brings a higher quality of customer to your website in turn leading to higher sales.
- Faster, smaller pages - SEO will reduce page load times. Your customers gets to see you quicker and your server costs reduce.
- Long term positioning - Once you make it to the top spot in the Search Engines simple maintenance should keep you there.
- Cost-effective - SEO is among the most cost-effective ways of marketing.
- Cross-browser compatibility - Not everyone uses the same browser to visit the internet, SEO will ensure your website can be seen by the main browsers.
- Navigable by the search engines - All links should function correctly and all pages should be accessible to the search engines, thus making your website easy for the seach engines to index and categorize.
- Usability - Observing basic optimisation guidelines should mean visitors have a more pleasant user experience.
- Goals - Identifies your goals and actions them
- Challenges - Identifies your challenges and responds to them
We have been design websites and implemented search engine optimisation since 1998. We are a small business and plan to keep it that way. We understand how important it is for small businesses to get new sales at the lowest possible cost.
The Essex SEO Team
Filed under:
Increase Your Website Conversions
by Christina on Tuesday 21st February, 2012 at 10:02 COMMENTS (0)
What is a conversion rate? The conversion rate of your website is the number of visitors making a purchase, signing up for your services or completing a form. This should be your number one priority as it increases your profits. Inbound marketing such as search engine optimisation and using social media help greatly with getting people to your website. Calls to action (buy button) help to convert those visitors into paying customers.
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What to do if you are removed from Twitter search results
by Christina on Monday 13th February, 2012 at 11:02 COMMENTS (0)
If you find yourself removed from Twitter search, Twitter recommends you visit their help centre before contacting its support team.
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6 Ways Twitter could see you as a Spammer
by Christina on Tuesday 7th February, 2012 at 10:02 COMMENTS (0)
For those of you new to Twitter you need to be aware of certain behaviours which will see you removed from Twitter's search. Twitter has to identify spammers and remove them from their system to allow the rest of us to enjoy this free tool that allows us to reach out to so many other businesses and individuals. If they didn't and we all suffered being spammed we would all jump ship and Twitter would disappear.
... Read further about 6 Ways Twitter could see you as a Spammer
