7 Ways to Optimize Twitter for Search by Essex SEO
by Christina on Wednesday 7th December, 2011 at 11:12 COMMENTS (0)
Search engine optimisation (SEO) is a crucial foundation for your website, it helps you get found within the search engines by your customer's.
To build on that foundation you need to start applying link building and social media. In all cases you need to take your keyword research from your original SEO and apply that to your link building and social media activities. As time goes no you should be looking at your website analytic's and deciding which other keywords you should be targeting to get found within the search engines.
One of the easiest places to start is to optimise your Twitter presence for search.
Here are 7 Ways to Search Engine Optimise Your Twitter Presence
1. Organic Ranking
This time last December, both Google and Bing confirmed that tweeted links are a signal for a search engine's organic rankings. Create a link to your blog posts and other content on your website from Twitter.
2. Authority
Google does not know who you are, the only way they can measure how important you are was to implement an algorithm that checks the authority of the user tweeting the link. Build your reach with high quality followers and help boost your tweets' rankings.
3. Keywords
The keywords you use for your website may be too long for Twitter. By using various tools you can create a subset of keywords which are shorter and easier to include in your tweet. Use these keywords throughout the day to boost your rankings. As an example our website would target search engine optimisation, but within Tweeter we would be better off using SEO.
4. Re-Tweets
User's who wish to re-tweet your tweet will often place their name within the re-tweet "RT @username". You need to create tweets which allow for your keywords to be included without the danger of them being removed by the re-tweeter. Leave at least 10-20 characters at the end of your tweet to cover this.
5. Quality
Create quality content which will appeal to the influencers within Tweeter. The search engines will be able to register the value of other authority holders and correlate them with the value of the link you posted. Tweeting great content that appeals to influencers will boost your optimisation efforts.
6. User Name
Always try to use your company name as your username. If this is not available choose a unique and professional username that does not include numbers. Spammers tend to use numbers at the end of their names (e.g. @Name123456) because of this Google now tends to ignore usernames with any numbers in them.
7. Twitter Bio
Don't over use keywords within your Twitter bio. One important keyword is better than none or too many. Make your bio attention-grabbing so that users are inclined to click on the link.
The Essex SEO Team
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