8 Link Building Tactics to Boost Your SEO Strategy
by Christina on Tuesday 13th December, 2011 at 14:12 COMMENTS (0)
Link Building is one of the many areas of SEO that most small business owners' dread. It is one of the most important factors within SEO in helping your website rank well for your keywords. You do have some control over links coming into your website, but you also need to be aware it is up to the website owner who they choose to give links to.
Below are 8 tactics that will help you on your way to becoming a great link builder:-
1. Submitting your website to directories:
You are not going to get great link juice from a directory but it is a good way to jump start your link building efforts. Google at the time of writing does not mind directories where there is a human element involved. In other words, you can submit to a directory, but it is at the website owners discretion if they think your website is relevant and good enough to be listed in their directory. Some webmasters may charge for the service of reviewing your website but this charge does not guarantee you a listing.
2. Content:
The creation of content to display your expertise in your industry is a great way to getting links into your site. Make sure the content you create is of value to your visitor's and gives good information and advice. Only when your audience thinks your content is worth while will they start linking to you. Do not create content for the sake of building links (link bait).
Content that typically gets shared a lot tends to be infographics, viral videos, even being controversial about your subject. We always recommend a blog which is on your website and not on a free platform such as Wordpress because you want the traffic coming to your website and linking to your website, not to Wordpress.
3. Networking:
Find out who are the industry leaders in your field. Start following their blogs and connect with them in Twitter and Facebook. Start chatting to them, and mention their blogs within yours. They will start to notice you and will be more inclined to link back to you if they feel your content is relevant and of a similar standard to their own articles.
4. Optimise Social
A link is a link and the search engines are taking stock of social media activity. Use your profiles within Twitter, Facebook, LinkedIn etc carefully, always put your website URL into your profile. Your aim is always to get people back to your website and purchasing your products or services.
5. Ask for a Link:
It is ok to approach companies who you feel are relevant to your website and ask them for a link back to your site. I much prefer to give a link when a company approaches me telling me they have already given me a link because they found my content useful. Instead of saying they will give me a link if I give them one.
If someone has mentioned your company in their blog or a news article but has not supplied a link back to you, it is appropriate for you to contact the author and ask for a link to be put into that article to your website.
6. News Releases
News releases are great for telling people about new products or services you are offering. They are even better for link building purposes, especially if you have new data or research reports you might want to share. You can submit to a news release distribution service who will distribute your article to many worthwhile sites, each giving a link back to your website. The majority of these services charge but there are a few free ones available.
7. Collaborations
As an example a window fitting company may work with a builder, roofer and electrician depending on what the home owner needs. The window fitter is an expert at window fitting and may not wish to employee people in the other fields, but will have built up a relationship with other merchants to make sure his customers only have to come to him. The window fitting company should be happy to link out, as a recommendation, to companies he already works with.
8. Guest Blogging
Guest blogging is a fantastic way to getting more links into your website. You get access to more readers who may wish to link to you from their own websites, all you have to do is create more content. However, it works both ways. If you are running out of idea's for blogs you can always accept a guest blogger to get your hands on new fresh content which will earn links to your website.
The Essex SEO Team
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