Do Directory Links Help My website By Essex SEO
by Christina on Thursday 24th November, 2011 at 11:11 COMMENTS (0)
Most SEO's agree directories have never fallen off the radar of good SEO practice. Although some SEO's hate directories while others love them.
The Panda update which wreaked havoc on article directories and content farms, had the opposite effect on directories which seem to be making a strong comeback. Often I see Yell, The Best Of and a few others out ranking businesses within the search engines results pages, which can be a little frustrating as they have bigger budgets then most small businesses and I really can not see the point of having a directory within a directory which is what Google is.
So you want to know how to identify a good directory. They are the one's whose owners are closely involved with the website, making it clear they review all submissions and inclusion isn't guaranteed.
The majority of good directories now charge a fee to have your website reviewed before the owners approve your website for inclusion in their directory. This reimburses the website owners time in checking your website. Such human edited directories strive to maintain a certain standard at all times. This gives the search engines confidence of the quality of the links contained therein. As a result, manual directories have passed the test of time and continue to offer value to the sites contained in their directories.
As long as directory links are part of a diverse linking profile, they will cause no harm to your website. However, be careful of the automated directories who auto-accept all linking requests as these are no different to link farms which should be avoided at all costs.
Directory links may not bring you over night success but they will add stability to your long term rankings.
The Essex SEO Team
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