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Increase Your Website Conversions

by Christina on Tuesday 21st February, 2012 at 10:02 COMMENTS (0)

What is a conversion rate? The conversion rate of your website is the number of visitors making a purchase, signing up for your services or completing a form. This should be your number one priority as it increases your profits. Inbound marketing such as search engine optimisation and using social media help greatly with getting people to your website. Calls to action (buy button) help to convert those visitors into paying customers.

Increase your website conversions with these few helpful tricks:

Make sure you have a user-friendly design
Your website design has to be user friendly. Visitors need to be able to move through your website with ease and not become frustrated. If a visitor becomes frustrated because he or she can not navigate your website, your visitor will leave without spending any money.

It is well worth hiring a professional web designer who will design a site which is suitable for your potential customer base as well as having a focus study performed before the website goes live to spot any problems.

Convey trust and reliability to your customers
Most new visitors to your website will be looking for trust indicators before he or she will make their first purchase or contact you. Trust indicators can be something as simple as having your address and telephone number listed in your contact page. Usually before a person purchases he or she will want to see a secure purchase certificate such as an SSL certificate.

As well as the above, make your returns policy and delivery charges clear and easy to find. Making it as simple as possible to return goods back to you will also instil trust.

Know Your Audience
Your audience will vary with each offer you make. Some visitors may be looking for information while other visitors are ready to buy. Ensure you know your audience and provide the right content and design to attract visitors to your website. Provide insights into how you can help your visitor once he or she has reached your website.

Keep Track of Your Analytics
Keeping an eye on your analytics gives you important information about your pages and how your visitor interacts with your website. Google analytics, which is free, allows you to see page for page, exit and bounce rates, how visitors more throughout your website and much more. Do not waste this information and use it to make improvements to your website.

We hope you found this blog of use. If you know of any simple conversions that have worked well for you please feel free to share below.

The Essex SEO Team

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What to do if you are removed from Twitter search results

by Christina on Monday 13th February, 2012 at 11:02 COMMENTS (0)

If you find yourself removed from Twitter search, Twitter recommends you visit their help centre before contacting its support team.

... Read further about What to do if you are removed from Twitter search results

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6 Ways Twitter could see you as a Spammer

by Christina on Tuesday 7th February, 2012 at 10:02 COMMENTS (0)

For those of you new to Twitter you need to be aware of certain behaviours which will see you removed from Twitter's search. Twitter has to identify spammers and remove them from their system to allow the rest of us to enjoy this free tool that allows us to reach out to so many other businesses and individuals. If they didn't and we all suffered being spammed we would all jump ship and Twitter would disappear.

... Read further about 6 Ways Twitter could see you as a Spammer

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