The Secret to Writing Great Blog Posts
by Christina on Monday 25th July, 2011 at 12:07 COMMENTS (0)
Writing great blog posts isn't easy and it takes time to get into your stride. It has taken me a good year to really start writing stuff I think my audience will be interested in.
You can do it too if you follow these simple pointers:
1. Length
Believe it or not it really doesn't matter. There are great bloggers out there who do a couple of lines and get thousands of people spreading the word or others that write a page or two and have the same experience. As long as you get what you need to say across to your audience, it is of interest, and most importantly it offers a solution to a problem, length will not matter.
2. Comments
Comments are not going to keep you in business. Leads and sales will. Your blog should always be focused on driving traffic to your site which will in turn bring in leads or sales.
Measuring the amount of comments you have in your blog will not increase your profit. Stop doing it now.
3. Perfection
Perfection will only block your creativity and stop you from getting anywhere. What actually counts is timeliness, set a date every week or month you will post a blog and stick to it. Your traffic will get use to expecting a blog post to appear on that day and will come back for more.
Grammar is important as it will help convey your message more clearly, but don't beat yourself up over a few spelling mistakes. Just make sure your message is clear.
The more you blog the better you will get, and the more you will understand your audience.
What Does Matter:
1. Actionable
The core reason people will click on your blog post is to solve a problem. People will share your blog if there is a clear actionable insight into solving their problem. Provide clear actionable steps in your blog posts to ensure your idea resonates with readers.
2. Combined Relevance
Comparing dissimilarities and depicting connections between them is a valuable way to combine relevance and generate more interest in your subject.
3. Urgent
The best content is about what is happening now, always aim to supply your audience with fresh new material that they shouldn't have seen before.
4. Visual
You don't have to make your blog look pretty with lots of pictures, videos or graphs. You can use section headers, numbers, bullets or text colour to break up the page and make it easier for your reader to understand your views or advice quickly.
5. Solutions
Don't stuff your blog with your product. You created your product to solve a problem. Use your blog to educate your reader and run it parallel to your product offer; therefore, enhancing your product.
6. Entertaining
Try and be entertaining, ask your employee's to think up something fun you could post without deviating away from your goals of obtaining leads. Make it relevant to your business and make sure it will not hurt you in anyway.
Although it was extremely entertaining to watch a top piano removal company drop a grand piano, destroying it. It really would not have helped the company's reputation.
7. Definitive
You are the expert in your area; make sure that comes across in your blog. Be clear, direct and definitive.
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