Why Great Content Alone Will Not Beat Your Competition

by Christina on Thursday 28th July, 2011 at 11:07 COMMENTS (0)

Content may be king, but without SEO it is not going to get you very far.  Also without some marketing how do you plan to turn your visitors into leads. 

Using high quality content to gain traffic is a great idea, but all your competitors know this and will be doing the same, you need to do everything in your power to try and get a head of them. 

By building content alone thinking "they will come" is wrong. 

Why You Need To Consider SEO

Every website ranking in the top positions within the search engine results is doing the basics.  They have created high quality content.  They have more than likely done their keyword research and link building.  They will probably have built up a social presence through FaceBook, Twitter and LinkedIn.  They may have even tested landing pages to optimise their conversions. 

What does this mean to you? If you want to beat your competition, I'm afraid you have to do more than they are. 

We all know its better to be in position 1 in the search engine results than in position 2 or 3.  Latest data from SEOmoz showed 1st position gets 18.2% of the clicks, 2nd position gets 10.05% and 3rd position 7.22%. 

Content needs SEO, SEO needs Marketing

If the only thing you are doing is creating content, you are going to fail, because your competitor is doing everything you are doing but more.  You will never surpass your competitors if you do not implement SEO as well as content and social media along with marketing.  Once you get that traffic to your website you then have to know how to turn them into a customer. 

SEO is not an easy task, and if you are not willing to do it all, someone who is will outrank you. 

If you have not got the time or energy to invest in your website, we can do it all for you, from designing you a professional looking website while implementing SEO, working on building links, creating content, and driving traffic to your landing pages where they will convert into leads. 

Filed under: COMMENTS (0) Thursday 28th July, 2011