How Do I keep my Facebook Likes by Essex SEO

by Christina on Monday 24th October, 2011 at 13:10 COMMENTS (0)

When Face Book allowed companies to place the "like" button on their websites companies started to obsess over getting liked by everyone and anyone. The more likes the better, but what good are likes if they are not turning into customers. Without leads and customers your business is over.

By keeping your fans engaged you will generate leads that will eventually turn into customers. Here at Essex SEO we work with our clients to help them manage their Face Book pages and have found the following 6 ways can turn Face Book "Likes" into loyal fans

Keep it Current

Your Face Book page has to be updated regularly to keep your fans coming back for more. Remember the old saying "Out of sight, out of mind". Share your blog post, eBooks, new products or services or anything in the news relevant to your business that your fans may be interested in.

Be Yourself

Always remember how people tell you they know the owner of the local pub and how he always remembers them and gives them special treats. People like to connect with people, not a faceless brand. Face book requires you to set up your business page through your personal Face Book page. Be yourself and connect with your fans, make them feel special.

Talk to your fans

Don't use Face Book to promote your products or services 24/7. Ask questions, chat with your fans. Respond to positive comments as well as negative comments.

Create Your Own Community

Let your fans ask questions for other fans to answer, allow them to post things of interest onto your wall. Always keep up with the conversations going on, but don't take over. This builds trust and your fans will start spreading the word about you and your products.

Call To Action

Likes are great, but you need them to become customers. Start small and create a simple call to action getting visitors to "like" your page. Once they "like" you try a short sign up form for your newsletter or blog. If these all work then you can try out a longer form for an eBook or whitepaper. All the while you are collecting contacts who are giving you permission to contact them about your product or service.

Walk before you run

Take it slow; if you go in too fast you could end up being over whelmed and unable to communicate fast enough. Take it at a steady pace up to a level you can handle. Once you're comfy you can expand your efforts and take advantage of other marketing opportunities Face Book provides.

We hope you found this post helpful, if you have any further questions please comment below.

Brought to you by our Search Engine Optimisation Essex Team

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3 Steps to Making Inbound Marketing Work for You

by Christina on Monday 10th October, 2011 at 10:10 COMMENTS (0)

Inbound marketing is all about getting the right customer to come to you. Traditional methods such as TV, radio, print etc are still used, but they interrupt the consumer, whereas inbound marketing is about being there when the consumer is looking for your product or service. This works because consumers are no longer passive recipients to your marketing messages. They are out there looking at products and services; investigating and researching before they make contact with you. The economy is also getting tougher so the consumer is really thinking hard before making their purchase.

... Read further about 3 Steps to Making Inbound Marketing Work for You

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3 Steps to Making Inbound Marketing Work for You

by Christina on Wednesday 3rd August, 2011 at 15:08 COMMENTS (0)

Inbound marketing is all about getting the right customer to come to you. Traditional methods such as TV, radio, print etc are still used, but they interrupt the consumer, whereas inbound marketing is about being there when the consumer is looking for your product or service. This works because consumers are no longer passive recipients to your marketing messages. They are out there looking at products and services; investigating and researching before they make contact with you. The economy is also getting tougher so the consumer is really thinking hard before making their purchase.

... Read further about 3 Steps to Making Inbound Marketing Work for You

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