More Content Means More Leads By Essex SEO
by Christina on Tuesday 4th October, 2011 at 11:10 COMMENTS (0)
A well know marketing company recently looked into the lead generation methods of 4,000 of their clients and found more content and more landing pages meant more leads feeding in through their websites.
The Data Revealed:-
- Companies blogging 20 or more times a month saw the greatest return in traffic and leads.
- Companies with over 400 pages indexed in the search engines generated the most traffic and leads.
- Companies with over 31 landing pages generated the most leads (nearly 10 times that of the lowest, less than 5 landing pages).
Essex SEO did not create any blogs in September 2011 to see what impact this would have on our visitor numbers and leads. We found Essex SEO suffered a 179% drop in returning traffic, and a drop of 35.7% in overall traffic.
We have said it before and will say it again, create content that is useful to your reader, educate your reader, show off the negatives of your product or service but spinning it back around to a positive outcome.
Target your keywords within your blogs, have call to actions within your blog bringing the reader through to a landing page.
Have landing pages for each services or product you sell, have landing pages for anything you are giving away for free or for competitions etc.
Use the above as a guide to what you should be aiming for and plan how you are going to get there then implement your strategy.
If it all seems like to much contact Essex SEO.
The Essex SEO Team.
Filed under:
SEO for Driving Schools in Essex
by Christina on Tuesday 30th August, 2011 at 16:08 COMMENTS (0)
We are helping an number of driving schools in the Essex area by driving more traffic to their websites and converting that traffic into sales using search engine optimisation and inbound marketing tactics.
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SEO for Chimney Sweeps in Essex
by Christina on Tuesday 30th August, 2011 at 16:08 COMMENTS (0)
Essex SEO is now working with a number of chimney sweeps and a national association of chimney sweeps getting them more members and driving traffic to those members through the associations website.
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5 Reasons why you should not delete your blog posts
by Christina on Wednesday 24th August, 2011 at 16:08 COMMENTS (0)
Some time back we decided to clean our website up and removed lots of old blog posts as we felt search engine optimisation and inbound marketing had moved on since the posts were written.
... Read further about 5 Reasons why you should not delete your blog postsFiled under:
Google Places How to Get Seen At the Top
by Christina on Monday 22nd August, 2011 at 13:08 COMMENTS (0)
Google places, formally know as Google Maps is a fantastic way of being seen at the top of the search engine results. Google often place their maps just below the paid listings but above the organic ones. If you have not incorporated SEO into your website yet, this is one area you can use to get to the top of the search engine results when Google display their maps. As an SEO at DR Adept part of my role is to optimise our clients company within Google Places.
... Read further about Google Places How to Get Seen At the Top
