6 Ways to Immediately Improve Your On Page SEO
by Christina on Friday 19th August, 2011 at 14:08 COMMENTS (0)
Getting the foundations of your marketing plan for your website sorted out will help improve your chances of being seen in the search engines.
With a few simple changes to your on page SEO you will have your foundations started and will see an improvement in your search engine position within days.
Follow these simple tips:-
1. Title tags and meta descriptions
Title tags appear in the tab of your browsers when you have a page open, they also appear as the blue headline when your page is listed in the search engines results. Keep your description to 75 characters, describe the page and use your keyword. The closer your keyword is to the beginning of the sentence the more important it is to the search engines.
The meta description of your page appears under the blue headline within the search engine results. Again use your keywords within this description, describe what is on the page keeping it to 150 characters.
2. URL
Messy URls with endless strings of numbers, letters and symbols should be avoided at all costs. If you are able to clean them up do so now, search engines look at your website's URL as part of their attempt to understand your content and index your page. Keep it simple, use your keywords within your URL indicating the topic of your page and help your page rank higher for it.
www.essexseo.co.uk/seo_services
3. Images
Many companies place images into their websites to make it more appealing to their visitors. You can also make your images appealing to the search engines by providing information about the image. You can either use the file name or the alt tags. The alt tags enable you to tag each picture with a short piece of text. As the text for images is kept within the HTML code of your web page, the search engine bots can pick it up. Remember to use those keywords!
4. Page Head Line
When the search engine enters your page it needs to confirm the message in your titles, meta descriptions and URL match the on page content. The first thing it should read is your page head line. Make it attention grabbing and enticing to your human visitors. Your head line should reconfirm your page titles, meta description and keywords. This will help the search engines determine what your page is about and display it for your keyword within the search result. Using sub-headings and bolded text can also help.
5. Header Tags
Another great way to tell the search engines which keywords are most important. Search engines know text within 'h1' tags are more important than text within 'h2' tags. There are 6 h tags, use them wisely.
6. Internal Linking
When creating content for you pages include links using your keywords to point at other pages. It allows your human visitors to find more information within your website and also lets the search engines know what that page is going to be about if they follow that link.
The Essex SEO Team
Further reading 4 Steps to Increasing Shopping Trolley Conversions
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