Where is SEO going in 2011 by Essex SEO
by Christina on Wednesday 19th January, 2011 at 13:01 COMMENTS (2)
2010 seemed to move heavily towards behaviour based and local search results.
We noticed clients budgets getting smaller and having to work harder at what we do to prove ourselves.
We also found SEO training harder to come by and less advice in blogs or newsletters. SEO conferences are costly and always held at a great distance taking training cost out of reach of freelancers or small agencies.
In 2011 we think SEO will continue to change specifically in the areas of local search and popularity.
We have noticed a greater demand from our clients to be seen locally, not only locally to their business address but nationally as their customers are not just based around their premises. SEO consultants are going to work hard at figuring out the localisation algorithms and the top firms will probably develop advanced tools to help out others, but at what cost? Local placement will grow as a key SEO focus as it consumes more and more of the search results landscape.
As spamming grows and companies and SEO consultants purchase links we believe Likes as in Facebooks Likes will start to replace links. Links now seem worthless as more companies are purchasing them and SEO consultant are being open about purchased links working. Over recent months when we research back links to our clients competitors websites and our own competitors, we are amazed at how many links are being purchased without any ill effects on their websites. We have even noticed SEO companies who say they do not purchase links and do not advocate purchasing links, who have more purchased links then links earnt from trust and respect.
We think by the end of this year Google will have worked out a way to spot spam and low-quality link bombardment. Hopefully with an algorithm change implemented within the search engines.
Social media optimisation is evolving, the issues in 2011 will be how to use it and what it will contribute to your business. Brand awareness and reputation is important in this field.
Pay per click (PPC) is likely to become more expensive, the average account user will either not advertise as much or not be able to afford PPC, thus pushing up the price some more.
If you have any other predictions we would be happy to hear from you.
The EssexSEO Team
The right way to use social media platforms to market and brand yourself
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Here is the right way to use social media platforms to market and brand yourself
by Christina on Wednesday 19th January, 2011 at 10:01 COMMENTS (0)
We found this blog and thought it would be of interest to our followers, if you wish to read the full original version written by Cori Padgett please follow this link :
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Heat Map Analysis by Essex SEO
by Christina on Wednesday 12th January, 2011 at 10:01 COMMENTS (0)
Hubspot recently did a great blog on Heat Map Analysis. Heat Map Analysis is where marketing companies have used eye tracking software to test websites. Hubspot have included pictures of the eye tracking results called Heat Maps.
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I need someone to check my SEO work By Essex SEO
by Christina on Wednesday 22nd December, 2010 at 10:12 COMMENTS (0)
I often get calls from website owners who have read a bit about SEO and incorporated their new knowledge into their websites. They usually pretend they are going to need my services but could I give them a few pointers and try out their forms, or they are honest and tell me they did the work themselves, ask me to give them some advice; for free of course.
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Why am I not ranking for my keywords by Essex SEO
by Christina on Wednesday 15th December, 2010 at 10:12 COMMENTS (1)
I often get asked "Why is my website not ranking for my keywords" and thought it would make a good blog.
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