5 Reasons why you should not delete your blog posts
by Christina on Wednesday 24th August, 2011 at 16:08 COMMENTS (0)
Some time back we decided to clean our website up and removed lots of old blog posts as we felt search engine optimisation and inbound marketing had moved on since the posts were written.
However, by doing this we lost lots of inbound links, went down in the search engine results and managed to reduce other measurements we take. Thankfully this is our testing site so we were not overly worried about removing blog posts.
We thought some of our readers may find our experience of benefit and have listed a few simple reasons why deleting blog posts are a really stupid idea.
1. SEO work lost.
You are creating your blog to show off what an expert you are in your area so potential clients can see you know a thing or two about what they need. But it is also great for search engine optimisation (SEO). It is a great way to use lots of keywords to get your website ranking in more places your clients will be looking for you within the search engine results.
Over time you start to see the benefits of your hard work paying off when your traffic start to increase and conversion rates improve. You would have to be insane to even think about deleting any of your blogs and lose all that SEO juice you worked so hard to gain.
2. Inbound links lost
Links to the content on your website are powerful influencers and increase your website's authority which leads to better ranking within the search engine results. When deleting blog posts any links you have generated will be lost. Even though the link may still be out there pointing to that post, it will not redirect on its own to another page on your website making it worthless.
3. Loss of Lead Generation Opportunities
Each blog post should have a call to action attached to it to generate leads. We have clients who still generate leads from older posts, each sale made reducing the cost associated with the time they spent creating the article for their blog.
If your blog posts are still generating leads do not delete them.
4. Wasting Time
Your blog posts may not have cost you money if you are creating them yourself, but they have cost you time and effort to create to nurture and maintain a successful blog. Think about the time you have spent creating your content and put a price to it. Do you still want to delete it?
5. Limit social media mentions and content sharing.
Just because you think your content is old and passed its useful sell by date, it will always be new to someone who will want to share it or mention it within social media. Many times an old blog article has taken off again within social media.
Someone who is well known can take the risk in deleting their blog posts, but if you are a small or micro business you can not afford to do this as every lead coming in through your website is too valuable to throw away.
We hope you found this article of benefit.
The Essex SEO Team
Further reading Google Places How to Get Seen At the Top
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Google Places How to Get Seen At the Top
by Christina on Monday 22nd August, 2011 at 13:08 COMMENTS (0)
Google places, formally know as Google Maps is a fantastic way of being seen at the top of the search engine results. Google often place their maps just below the paid listings but above the organic ones. If you have not incorporated SEO into your website yet, this is one area you can use to get to the top of the search engine results when Google display their maps. As an SEO at DR Adept part of my role is to optimise our clients company within Google Places.
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6 Ways to Immediately Improve Your On Page SEO
by Christina on Friday 19th August, 2011 at 14:08 COMMENTS (0)
Getting the foundations of your marketing plan for your website sorted out will help improve your chances of being seen in the search engines.
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by Christina on Wednesday 17th August, 2011 at 16:08 COMMENTS (0)
We would like to welcome on board:-
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4 Steps to Increasing Shopping Trolley Conversions
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The checkout process is where you have the most control over your customer. However, there are still pitfalls you need to avoid. Below are 4 steps you can take to increase your checkout conversions.
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