4 SEO Steps to Follow When Re-Designing Your Website
by Christina on Monday 15th August, 2011 at 13:08 COMMENTS (0)
It has come to that time when you think your website needs a revamp or a complete new design. You have spent hours planning the new site and how it is going to work and what you want your visitors to do when they land on your website. But have you taken into consideration links coming into old pages that you no longer wanted listed within your website, or perhaps you have decided to change the name of your URL because you get a better search result for that keyword?
Here's a few steps to follow when changing your URL enabling you to keep a tidy URL structure, maintain a solid internal linking architecture and retain your link equity:-
1. URL Structure
It is best practice to keep all the characters within your URL in lowercase and to separate words with a hyphen. A good example would be www.essexseo.co.uk/seo_services.php although many sites are now moving towards seo-services.php with the hyphen in the middle instead of at the bottom of the character. Check through your website and ensure you have the same structure throughout and not a combination of upper and lower case characters and different hyphens.
2. 301 Redirects
You will need to use a 301 redirect from your old URL to the new URL. This tells the search engines the URL has changed, helping to remove the old URL from the search engine listings and having it replaced with the new URL. Any external links pointing to the old URL will also pass their link juice through to the new URL.
3. Internal Linking
You also need to make sure all your internal links point to the new URL and not the old one. Internal links help the search engines and visitors move around your website. Internal links also help the search engines determine which pages are more important by the amount of links connecting to that URL.
4. Older Redirects
If its not the first time you have changed URL's you will need to check if there are 301 redirects from the original URL to the older URL, these will now need to be corrected and the original URL 301 redirected to the newest URL.
Do you check for anything else when changing your URL? If so please let us know in the comments below.
The Essex SEO Team
Further reading 5_Link_Building_Mistakes_You_Could_Be_Making
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