SEO Monthly tips
Link Building
- Directories may link to sites you submit.
- You can exchange links with similar websites. It is a good idea to create legitimate business partnerships instead of trading links with whoever is willing.
- Write articles about your topic and submit them to other websites .
- Writing press releases can give you inbound links.
- Join forums who provide signature links.
- Buy links.
- Advertise on other websites.
- Donate to charities for links.
- Good quality content, brand strength and market exposure should attract links.
Linking
- Linking within your own site helps each page rank higher.
- Reciprocal links also help rank your site higher.
- Linking out from your site gives your ranking away, diluting your own ranking. However, it is important to do this as rankings are based on links as google rates links as a vote on how relevant a website is to the user.
- Link only to relevant sites or articles
Asking for Links
- Low ranking sites - email contact is usually automated, these types of sites are relied on to obtain a volume of links.
- Medium ranking sites - large scale of research or industry knowledge required. Contact by a personalised email from a human. Low to moderate levels of effort should be applied.
- High ranking sites - targets identified by senior marketing people. Email contact will be entirely custom and tailored to the requestee. Phone calls may also be used in pursuit of these links.
- Very high ranking sites - targets identified by senior marketing people. Email contact will be entirely custom and tailored to the requestee. Phone calls and face to face visits may also be involved.
Basic email pitch
- Keep it simple and short.
- Clearly articulate the request.
- Clearly articulate why the link destination site deserves a link .
- Follow any laws concerning SPAM relevant to your country.
Further information and Advice
www.seobook.com/blog
www.seomoz.org
www.kaushik.net/avinash/
www.dradept.com/seo.php
Essex SEO is the sister company to DR Adept Website Designer
