SEO Monthly tips

Some great books:

The Art Of SEO
Written by: Eric Enge, Stephen Spencer, Rand Fishkin and Jessie C. Stricchiola
This book is a must have for first time SEO's. It provides a fantastic frame work to enable you to get websites ranking really well within the search engines. Also a very good reference book for any experienced SEO's.

Search Engine Optimization: An Hour A Day
Written by: Jennifer Grappone and Gradiva Couzin
This is an upgrade to the ealier edition, but will really help those just starting out in SEO. I think it is also a really good read for companies who are looking to employ an SEO.

Link Building

  • Directories may link to sites you submit.
  • You can exchange links with similar websites. It is a good idea to create legitimate business partnerships instead of trading links with whoever is willing.
  • Write articles about your topic and submit them to other websites.
  • Writing press releases can give you inbound links.
  • Join forums who provide signature links.
  • Buy links.
  • Advertise on other websites.
  • Donate to charities for links.
  • Good quality content, brand strength and market exposure should attract links.

Linking

  • Linking within your own site helps each page rank higher.
  • Reciprocal links also help rank your site higher.
  • Linking out from your site gives your ranking away, diluting your own ranking. However, it is important to do this as rankings are based on links as google rates links as a vote on how relevant a website is to the user.
  • Link only to relevant sites or articles

Asking for Links

  • Low ranking sites - email contact is usually automated, these types of sites are relied on to obtain a volume of links.
  • Medium ranking sites - large scale of research or industry knowledge required. Contact by a personalised email from a human. Low to moderate levels of effort should be applied.
  • High ranking sites - targets identified by senior marketing people. Email contact will be entirely custom and tailored to the requestee. Phone calls may also be used in pursuit of these links.
  • Very high ranking sites - targets identified by senior marketing people. Email contact will be entirely custom and tailored to the requestee. Phone calls and face to face visits may also be involved.

Basic email pitch

  • Keep it simple and short.
  • Clearly articulate the request.
  • Clearly articulate why the link destination site deserves a link.
  • Follow any laws concerning SPAM relevant to your country.

Further information and Advice




Canonical Issues

  • Your blog may appear within more than one page within your website, one fix for this is to apply the canonical URL tag to all versions of the page to indicate which version is the original.
  • When asking third parties to publish an article you already have on your website one fix, is to have the third party implement a link back to the original article within your website.
  • Ensure you have unique keywords for the title tags for each page.
  • Ensure you have unique keywords and text within your page description.
  • Ensure each page within your site has unique text.

Keyword Research

Coming Soon

Targeting Multiply Locations

We found adding multiple pages with the same information on them other than a change of location worked well to start with and found ourselves at the top of the search engines. These location pages then started to fall out of the search engines or entirely dissappeared. For now we have removed these pages while we think of a different approach.

Marketing Tips

Heat Map Analysis - understand what the searcher does when they enter your landing page.

Create your own call to action button using our simple button creator.

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